Zara Clothing is a brand that prioritizes high quality clothing above anything else. While other stores siphon resources into aspects of the business like advertising, Zara sacrifices the non-essentials of business to give their customers the best product possible. Other clothing lines may have initially thought them foolish for doing so, but Zara’s overwhelming success has proven them wrong.
Perhaps one of Zara Clothing’s riskiest moves was in their decision to not spend money on advertising. Any smart businessperson knows that advertisement is one of the pivotal points to the success of a business. Unless people see the name and know the product, how will the business grow? Zara chose to rely on customer word of mouth and online presence to push their product into the spotlight. They made the decision to invest the money otherwise used in advertising back into their product to increase quality and excellence – and hoped their fantastic merchandise would be enough to attract customers.
Their gamble has paid off handsomely. Having the extra money to invest in their clothing enables Zara to put out more fashions per year compared to other clothing lines. Today, Zara Clothing stores have spread across the globe and the company has happy customers in countries all around the world.